It’s more than female representation. It’s about making dreams come true.

ELLA SHELTON - PWHL NEW YORK

Photo by: Heather Pollock

At Lora, we represent and support female hockey players. We support our athletes with NCAA placement, PWHL draft selection, playing contracts, personal branding, brand monetization, personal businesses ventures, networking and connections, media, PR, appearances, collaborations, concierge services, and life after sport strategy. Whatever your dream is, we’ll help you realize it.

The word “Lora” means “dream” and represents honour and victory. Our purpose and passion is to support you along your unique path bringing our expertise and experience with us to guide you. It’s not just about your playing career, it’s about fulfilling your dreams so that when you’re ready to hang up your skates, you’re ready to step into the next chapter of your life.

About Lora

JINCY ROESE - PWHL OTTAWA